Bootstrapper Notes

Back to Project 'X'

I have spent most of the day working on the site that I started this blog to document - see this post.

The performance of Project 'X' has been dismal to say the least.  I had the site designed to be a certain tone, which was pretty gentle.

I am totally revamping the sales process.  I have learned so much about copywriting and direct marketing in the last couple of months, that I wanted to implement it on this site to see if it would help.

I am changing the entire site to a long form sales page - very hard hitting and direct marketing style.  I also added several bonus ebooks to go along with the physical product I am selling on a subscription model.

I know this product has potential, I just need to get the site converting.

I spent about 4 hours today writing the sales letter - and I think it rocks!!!  I still have several backend items to finish before I can make the "switch" to see what visitors will think about it.

Hopefully on Monday night I will have time to get these items finished.  I hope to report back this time next week with awesome conversion stats.  Hey, it can't hurt to think positively! :)

$100/Day Challenge - February 2006 Totals

Movin on up....

For February 2006:

Sales: $4,386.88
Adsense: $29.66 (earnings from my list - no search traffic)

Refunds: $284.14
Adwords: $2,068.93
Overture: $141.91

Total Profit: $1891.90
ROI: 85.57%

Total Profit/Day: $68.83

I met my goal of $50/day for the month of February.  I don't think it will increase during March.  I am doing a bunch of testing that will hopefully pay off, but it is costing me some money right now.

Movin on up....

For February 2006:

Sales: $4,386.88
Adsense: $29.66 (earnings from my list - no search traffic)

Refunds: $284.14
Adwords: $2,068.93
Overture: $141.91

Total Profit: $1891.90
ROI: 85.57%

Total Profit/Day: $68.83

I met my goal of $50/day for the month of February.  I don't think it will increase during March.  I am doing a bunch of testing that will hopefully pay off, but it is costing me some money right now.

Upgrading my follow-up emails

I have been doing a ton of reading about name squeeze pages and autoresponder follow up messages.

I finally stumbled on to a great series of posts here.  I actually subscribed to the site he is talking about, just so that I could get his series of autoresponder messages.

I am going to model my series around his - obviously my product is entirely different, but the technique is the same.

I really want to see if I can increase the conversion rate of this site by changing to a name squeeze entry page.  Right now this site makes money, but only converted .48% last month.  If I could double this I would be rocking!!!!

Finally back on track

Before I start this post - I wanted to let you know that I will be posting February totals sometime tomorrow - stay tuned because they were awesome!

After spinning my wheels for several weeks, and not launching any new projects - I have finally set a plan for myself.

I have basically broken my site building down into a system.  A system that will allow me to launch a new infoproduct/list building site each week.

If this works it will be an amazing system that I will probably write up into a multimedia infoproduct. :)

Speaking of list building...I sent a hard hitting direct pitch to my list of 2,700 (that grows by about 40 per day) earlier this week.  It generated 6 sales for a total of $25.00 in affiliate revenue.  Not tons of money, but it does prove that the money is in the list.  Now I just need to find affiliate programs that pay a decent commission!

See ya tomorrow...

Ripping Streaming Audio to MP3

I want to rip some audio to an MP3 file.  There is an audio that I want to listen to on my iPod during my "drive time".  The audio is on a web site that is streamed via a Flash player.

Any ideas how I can rip this to an MP3 file?  There has to be some software out there that will allow this.....